• Size 12

    Wona Concept ‘Rios’

    £2345.00
    £1,700.00

    The Rios gown by Wona Concept is a sleek, fashion-forward sample dress designed for brides who love modern sophistication with couture detail. The standout feature is a twisted cold-shoulder neckline adorned with delicate pearl accents, creating an elegant focal point that feels both contemporary and refined.

    Long sleeves with buttoned cuffs add tailored structure, while a matching pearl waistband defines the silhouette and highlights the waist. The fitted skirt is finished with a full-length side slit, introducing movement and a confident edge to the clean, minimalist design.

    Perfect for the bride seeking modern glamour with polished detail, Rios blends sharp lines, soft pearls, and sleek tailoring in a striking Wona Concept sample gown ready to wear.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,000.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 16

    Freda Bennet ‘Aura’

    £1830.00
    £1,000.00

    The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.

    A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.

    Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.

  • Size 12

    Milla Nova ‘Clarins’

    £3000.00
    £1,800.00
  • Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 10

    Milla Nova ‘Frederica’

    £2500.00
    £1,500.00

    The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.

    The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.

    A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.

    Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.

  • Size 12

    Milla Nova ‘Kendra’

    £2800.00
    £1,700.00

    The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.

    The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.

    A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.

    Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.

  • Size 12

    Milla Nova ‘Rita’

    £2000.00
    £1,300.00

    The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.

    The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.

    A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.

    Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.

    RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 10

    Vera Wang ‘Araya’

    £2200.00
    £800.00

    The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.

    The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.

    Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.

  • Size 10

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 10

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,000.00

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 10

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 18
    The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.
    Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
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