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Size 14The Lillian West 66442 is a gorgeous sample wedding dress. With its flattering fit-and-flare shape, modern corsetry, and romantic floral texture, it’s perfect for brides looking for something special. Made from stretch jacquard with a lovely organic floral pattern, this gown has a striking cat-eye strapless neckline and gentle ruching across the bodice. The clever Basque waistline really flatters your figure before flowing into the fitted skirt. You can switch up your look with the included draped off-the-shoulder straps, and the delicate tulle-covered buttons run all the way down the back to the end of the chapel-length train. This modern yet romantic designer wedding dress has wonderful structure and just the right amount of detail to make you feel amazing. Ready to wear. -
Size 12The Lillian West 66452 is a dreamy sample wedding dress. It features a soft A-line shape, modern corsetry, and beautiful lace details for a truly romantic look. The illusion bodice is finished with matte lace appliqués and chiffon-wrapped boning, giving you a subtle plunge neckline and a flattering Basque waist. Layers of lightweight lace add softness and texture, so the dress feels light and comfortable all day. From the waist, a softly gathered stretch tulle skirt flows beautifully, complete with a modern front split and an elegant chapel-length train. You can choose to wear the detachable off-the-shoulder long tulle sleeves, finished with matching matte lace appliqués and delicate button-and-loop details at the wrists. It’s a lovely way to enjoy two gorgeous looks in one dress. This beautifully feminine designer sample is perfect if you’re looking for romantic details, an attractive silhouette, and the option to change up your look with detachable sleeves. -
Size 16The Helena gown by Ellis Bridals is a sample wedding dress designed for brides seeking a fairytale-inspired look. Romantic and feminine, Helena features delicate details and an ethereal silhouette for an enchanting bridal style. The gown is designed with layers of soft tulle and features a plunge neckline that adds a modern element to its classic design. Detachable off-the-shoulder floral lace straps provide versatility and elegantly frame the shoulders. Subtle floral lace detailing beneath the tulle skirt adds depth and texture to the design. Soft draping enhances the gown's movement, creating a light and effortless feel. Ideal for brides seeking romantic elegance and a soft, ethereal aesthetic, the Helena gown captures the essence of modern fairytale bridal style. -
Size 10The Kayla Mini by Dama Couture is a playful yet sophisticated sample wedding dress, ready to wear and perfect if you’re after something a little different for your big day.This chic mini dress has a flattering strapless neckline and fitted bodice, paired with elegant long sheer sleeves. Delicate floral appliqués with a subtle shimmer add just the right amount of texture and catch the light beautifully, all while keeping that clean, modern look.The shorter length gives Kayla a fun, modern vibe and plenty of freedom to move, making it a fabulous pick for a city wedding, a destination celebration, or as a second-hand dress for dancing the night away.If you’re after a sample designer wedding dress that feels feminine, modern, and just plain fun to wear, the Kayla Mini by Dama Couture is a stylish alternative to a traditional bridal gown. -
Size 14The Lillian West 66459 is a dreamy sample wedding dress with a relaxed, soft feel and lovely, delicate details, ready to wear. Made in matte lace, this gown has a flattering Basque waist to define your shape, and the scalloped eyelash lace trim gives a soft, feminine touch. Romantic but not too traditional, it feels natural and easy while showcasing the thoughtful details Lillian West is known for. A gorgeous designer sample for brides who love soft lace, a flattering fit, and a relaxed, romantic style. -
Size 12Our sample Avin gown, from Dama Couture’s 2026 Collection, features an off-the-shoulder neckline that frames your shoulders and décolletage and a structured bodice that defines your waist for a flattering, feminine shape. Wide satin draping adds a luxurious finish and refined detail, making this dress feel really special. The full skirt flows from the fitted bodice and finishes with a sweeping train for added impact. A row of delicate covered buttons trails down the back, adding a timeless touch that never goes out of style. If you want to make a memorable entrance, the Avin gown is sure to turn heads. -
Size 10Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you. -
Size 18The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for. -
Size 12The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.
The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.
A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.
Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.
RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 12The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.
The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.
A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.
Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.
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Size 10The Thalasso gown by Suzanne Neville is a stunning sample wedding dress that brings together romantic details and a modern, elegant feel. Made with Suzanne Neville’s signature structure and attention to detail, this gown is all about feeling sophisticated and looking your absolute best. With its elegant off-the-shoulder bustier bodice and delicate floral appliqué, this dress frames the neckline and shoulders in a soft, feminine way. Inside, Suzanne Neville’s signature corsetry helps shape and support you, giving a flattering fit that feels as good as it looks. The fitted bodice flows into a gorgeous satin-organza skirt, adding a sense of movement and a touch of modern romance. A subtle side split gives the dress a fresh, contemporary feel and just the right amount of allure. If you’re looking for timeless style with a modern twist, the Thalasso gown brings together romantic floral details, elegant lines, and Suzanne Neville’s famous fit for a truly unforgettable bridal look. -
Size 14The sample Lillian West 66456 is a romantic wedding dress, ready to wear, combining delicate floral detail with a beautifully structured fit-and-flare silhouette. Made from all-over matte embroidered lace, this gown has a lovely off-the-shoulder collar neckline and a sheer corset-style bodice with exposed boning. The Basque waistline highlights your waist before the skirt flows down in a flattering fit. Delicate buttons trail down the back and lead into a chapel-length train, giving the dress a soft and romantic finish. This stunning designer sample is perfect if you love lace but want a look that feels modern, feminine, and beautifully structured. -
Size 10Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.
The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.
As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.
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Size 8Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.
Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.
Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.
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