• Size 12

    Wona Concept ‘Sophia’

    £2235.00
    £1,500.00
    Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for.
  • Size 10

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 10

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 8

    Eisen Stein ‘Magnolia’

    £8430.00
    £1,500.00

    Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.

    Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.

    Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.

  • Size 10

    Made With Love ‘Pippa’

    £2400.00
    £1,450.00

    Say hello to Pippa by Made with Love, a once-worn, professionally dry-cleaned wedding gown that embodies modern romance with a touch of whimsy. Crafted from buttery soft crepe, Pippa’s fitted skirt hugs your curves flawlessly, creating a sleek and feminine silhouette that feels both elegant and effortless.

    Her luxurious pleated tulle bodice adds delicate texture and charm, perfectly complemented by her detachable puffy tulle sleeves. These ethereal sleeves bring just the right amount of coverage while adding a playful, fashion-forward statement to the look.

    Designed to flatter and accentuate the female form, Pippa’s strapless soft tulle bodice exudes confidence, beauty, and sophistication. The intricate detailing of the bodice and sleeves makes this gown a true work of art, ideal for brides seeking a timeless yet contemporary bridal style.

    Romantic, graceful, and effortlessly chic, Pippa by Made with Love is ready to wear and ready to make your wedding day unforgettable.

  • Size 12

    Lillian West ‘66456’

    £2040.00
    £1,400.00
    The sample Lillian West 66456 is a romantic wedding dress, ready to wear, combining delicate floral detail with a beautifully structured fit-and-flare silhouette. Made from all-over matte embroidered lace, this gown has a lovely off-the-shoulder collar neckline and a sheer corset-style bodice with exposed boning. The Basque waistline highlights your waist before the skirt flows down in a flattering fit. Delicate buttons trail down the back and lead into a chapel-length train, giving the dress a soft and romantic finish. This stunning designer sample is perfect if you love lace but want a look that feels modern, feminine, and beautifully structured.
  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 8

    Pronovias ‘Cillian’

    £1800.00
    £1,250.00
    The Cillian gown by Pronovias is a stunning second-hand wedding dress, ready and waiting for its first walk down the aisle. If you’re dreaming of creating a grand entrance, this gorgeous gown blends classic princess style with modern style and luxury. Made from Mikado, Cillian features a strapless bodice that beautifully frames your shoulders and neckline, creating a sculpted silhouette. The clean lines of the bodice pair perfectly with the ballgown skirt for a truly memorable bridal look. The Mikado fabric is gathered at the hips, giving the dress structure, movement, and a touch of architectural detail, all while keeping it soft and comfortable. The result is a gown that appears both regal and modern, perfect for making a sophisticated statement.
  • Size 12

    Freda Bennet ‘Kennedy’

    £1800.00
    £1,250.00

    The Kennedy gown by Freda Bennet is a sophisticated unworn wedding dress designed for brides who love contemporary elegance with clean, architectural lines. Crafted in smooth plain satin, this modern bridal gown offers a sleek and refined aesthetic with timeless appeal.

    The standout feature is the striking wide collar neckline, creating a fashion-forward silhouette that beautifully frames the shoulders and décolletage. The elegant A-line skirt flows effortlessly from the waist and features a chic front split, adding movement and a subtle touch of allure.

    Minimalist yet impactful, Kennedy is perfect for brides seeking modern bridal sophistication with understated drama. This beautifully tailored Freda Bennet gown is ready to wear and ideal for the contemporary bride.

  • Size 18
    The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.
    Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
  • Size 10

    Madi Lane ‘Kara’

    £1830.00
    £1,250.00

    The Kara wedding dress by Madi Lane is a dreamy, romantic pre-owned but unworn gown, designed for the whimsical bride who loves timeless elegance. This classic A-line silhouette flatters brides of all shapes and sizes, with strategically placed floral accents enhancing the bust and waistline for a naturally flattering fit.

    The gown features a sequin and embroidered floral lace bodice with a plunging V-neckline and deep V-back, secured with illusion lace for a refined, elegant finish. Boning and bust cup construction provide all-day support, while the stretch jersey lining ensures comfort and ease, making it effortless to walk down the aisle or dance the night away.

    Ideal for a bride opting for a hair-up style to showcase the elegant open back, Kara’s full circle skirt with illusion train, trimmed with horsehair, maintains structure and flow for flawless photos.

    This pre-owned but unworn Madi Lane sample offers the perfect combination of couture detailing, comfort, and romantic sophistication for your unforgettable day.

  • Size 10

    Dama Couture ‘Ellie’

    £1810.00
    £1,200.00
    Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you.  
  • Size 12

    Dama Couture ‘Avin’

    £1810.00
    £1,200.00
    Our sample Avin gown, from Dama Couture’s 2026 Collection, features an off-the-shoulder neckline that frames your shoulders and décolletage and a structured bodice that defines your waist for a flattering, feminine shape. Wide satin draping adds a luxurious finish and refined detail, making this dress feel really special. The full skirt flows from the fitted bodice and finishes with a sweeping train for added impact. A row of delicate covered buttons trails down the back, adding a timeless touch that never goes out of style. If you want to make a memorable entrance, the Avin gown is sure to turn heads.
  • Size 12

    Olympia Sposa ‘Milano’

    £1899.00
    £1,150.00
  • Size 14

    Lillian West ‘66459’

    £1560.00
    £1,100.00
    The Lillian West 66459 is a dreamy sample wedding dress with a relaxed, soft feel and lovely, delicate details, ready to wear. Made in matte lace, this gown has a flattering Basque waist to define your shape, and the scalloped eyelash lace trim gives a soft, feminine touch. Romantic but not too traditional, it feels natural and easy while showcasing the thoughtful details Lillian West is known for. A gorgeous designer sample for brides who love soft lace, a flattering fit, and a relaxed, romantic style.
Go to Top